A new hotel has just opened in St Gervais, further evidence of the towns up and coming chic atmosphere. “La Feline Blanche” www.lafelineblanche.com is a 10 bedroom establishment run by Brigitte and Jean-Jacques Ballet. Tastefully decorated suites in black and white marry both contemporary design and the mountain-look, and prices start at a reasonable 129E per night for a double room.
With a dynamic Maire and much investment, St Gervais has seen many recent changes including a full facelift of a main part of the high street, granite curbing and paths as well as new lampposts. Recent establishments such as the contemporary “Pur bar” www.pur-bar.com who experiment with fresh new ideas such as a “beach” outside with sand and deck chairs in the summer, help offer clients more than just its cocktails, champagne and smoothies. There has also been the recent refurbishment of le Serac, a fine dining restaurant which has won its second accolade from the famous gastro guide ”Gault et Millau”.
The changes over the last few years have all helped increase St Gervais caché and appeal. Consequently it is now starting to compete seriously amongst its nearby upmarket neighbours, Chamonix and Megève.
Posted by Gareth 
